The most common question I get about Online Marketing is Does My Business Website’s Google Ranking Matter?
The answer is Yes and No. It depends on what you as the website owner want out of that website?
If you are looking for more online customers, then your website’s ranking matter a lot in fact it’s the most effective way to get online customers. But if you are not looking for more customers or online visitors to your webpage, then you don’t need to rank higher up in Google.
Online Marketing is same as any other marketing, why would you pay for a TV or a radio commercial if you are not looking to increase your customer base.
Most people search online before they buy a product or service. We type what we are looking for on Google, Bing or any other search engine. The search engines use complex algorithms & gives us search results in the form of a list. The list is called Search Engine Results Pages. Then we navigate from one page to another looking for what we need.
This is exactly your potential clients do when they are searching for services & products online.
For example – a person looking for a Search Engine Optimization Expert in Bay Area would search for “Search Engine Optimization Expert in Bay Area” or something similar. What people type in the search bar is called “Keyword” in Online Marketing terminology.
Average Monthly Searches is the average number of times people have searched the exact keyword based on the location during a given period of time. Some keywords get searched more than others. For example – let’s say “Dentist San Francisco” keyword gets 700 average monthly searches, which means 700 people have searched for that keyword on an average over a 12 month period.
As a curious business owner you ask this very obvious question – I wonder who gets to convert these potential customers into customers?
The answer is obvious too – Websites that are on first page of Search Engine Results Page! It is not because they are better than others or they are special, they chose to be on the first page of Google Search Results Page because they know that their potential customers are there too.
Studies show that 90% of the users don’t go beyond the second page of the search engine results page, seventy percent of them click on 1st three results.
So if you want your fair share of online traffic , your website needs to be at least on the first page of Google Search Engine Results list.
How can you improve your website’s rankings?
Once you decide that your business can benefit from being higher up in Google or on the first page of Google, the next step is to get in contact with a Search Engine Marketing Expert. This is one of the most important business decision you could make as a business owner, it’s important to work with a reputable online marketing agency or a well regarded SEO Expert. There are hundreds and hundreds of Online Marketing agencies operating from China , Russia, India who claim to rank your website on page 1 in 2 weeks for $99/month. Run away from them as far as you can! They can mess up your online presence & sometimes your business.Most of them use shortcuts & black hat Search Engine Optimization tactics that can end up getting your website penalized in Google.
Search Engine Optimization is NOT easy & it’s not intelligent to play aggressively with Search Engines. From our research & testing, we know that it takes 3 to 6 months to get to page 1 if you currently don’t rank on the first 5 pages. Who else wants to rank for the same keywords in other words your competition also plays an important role in determining the time & resources it would take to acquire your desired ranking on Google.
To sum up, if you ever decide to improve your website’s ranking, do your due diligence before you hire a Search Engine Optimization Specialist to work on your website.